Strategy
Virginia
Heritage Bank is engaged in the general commercial banking business
at its location in Fairfax, Virginia, and also serves the surrounding
Northern Virginia communities. Due to the integrated nature of
Northern Virginia business with its surrounding communities and
the technological capabilities of today's banking systems, the
Bank will have the ability to serve selected clients throughout
the greater Washington metropolitan area. The Bank offers a full
range of business banking and related financial services focused
primarily towards serving small to medium size businesses and
the professional community. The Bank serves the employees and
owners of these businesses as well as individual consumers who
reside and work in its market area. The Bank serves the banking
needs of its customers through highly professional, personalized
product and service delivery methods. The Bank supports its personal
service approach with the employment of advanced banking technologies.
The Bank's Directors and employees believe that the marketing
and delivery of friendly, personalized banking services enables
the Bank to develop meaningful and long term customer relationships
and, by doing so, create added value to these relationships.
The Bank will place its focus on, among other things: (1) becoming
a prominent and responsible member of the local business community,
(2) always remaining customer focused and competitive, (3) offering
a customer-friendly array of products and services that meet or
exceed customer needs, (4) employing a reliable and user friendly
technological platform for product and service delivery, and (5)
providing ongoing education about the Bank and its products and
services for staff and customers.
The Bank employs a well-educated and motivated team of banking
professionals, dedicated to providing customers with the best
banking experience available. The bank's leadership team has extensive
experience and a history of building successful client relationships.
Through extensive and ongoing training, the bank will strive to
create a customer service environment that encourages clients
to expand their own banking relationship and to provide the best
marketing available - word of mouth.
The Bank provides professionals, small and medium size businesses
and consumers in its market area with responsive and modern banking
services. These services will include open access to the Bank's
decision makers. The officers and employees take the time necessary
to understand the unique needs of each of its customers and develop
the type of consultative relationship that customer's desire.
The Bank employs advanced accounting and management software,
a sophisticated business and consumer Internet platform incorporating
full service banking systems, automated bill payment, on-line
teller platform, 24-hour telephone customer service and ATM network
availability.
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